Common Misconceptions

Myth #1: The Bouma Group sells a lot of real estate. Perhaps they are too busy to pay attention to my listing.

Truth: Just as superior restaurants are busy at dinnertime and superior doctors have a heavy patient load, The Bouma Group's success in marketing Ann Arbor area homes has resulted in being busy. Like good restaurants and doctors, Martin has assembled a top-flight team of home buying and selling specialists to assist him with the routine details and free him up to devote the time and attention YOU require to sell your property successfully. The Bouma Group has built our business one satisfied customer at a time, and the goal is for you to be another satisfied client who spreads the word about how well you were served.

Myth #2: "Discount brokers can do an adequate job selling real estate."

Truth: Promotional costs such as photos, brochures, ads, MLS fees, printing, direct mail, directional and post signs, virtual tours, websites, etc., are paid for by The Bouma Group. Will the discount broker offer a complete market campaign? Does the discount broker have a staff to personally attend to your specific needs? Do they have a proven track record of success, or are they using the discounted commission to win your business? Do they have the expertise to guide you through problems that may develop during the home sale process and offer process? The supply of buyers through your home will be less if marketing is limited and, unfortunately, discount brokers usually mean limited service. Remember that with The Bouma Group, you only pay a commission if and when your property sells successfully; you owe nothing if we don't get results.

Myth #3: You should select a Realtor who says they can get you the highest price.

Truth: This is the oldest scam in real estate: tell the seller what they want to hear and compliment the home to get the listing. Instead, insist on a written, well-researched, computerized market analysis to determine the realistic amount your home will bear in today's exact real estate market and price accordingly. Select your Ann Arbor Realtor based on their credentials, then decide on price. Never select an agent based solely on the price they recommend! Remember, the market sets the price.

Myth #4: Empty homes don't show as nicely as furnished homes.

Truth: The important consideration is whether or not a home is properly staged: that it is clean, in good repair and available to show. If you must move to your new home before your old home has sold, simply take measures to ensure it shows well empty; replace worn carpeting, oil all woodwork, wash windows and clean or re-paint walls. In fact, it will probably appear larger without your furnishings and the buyers can envision their belongings in each room more easily.

Myth #5: Property condition is not important to buyers.

Truth: A property in superior condition will sell faster and for more money than a home in average condition with a lower asking price. Many sellers recognize this and re-paint and re-carpet their homes in preparation for selling. These sellers know that home buyers purchase value and will perceive a clean, fresh home as more appealing than an average, lived-in, forgive-the-mess home.

Myth #6: Pricing a home for sale is a mysterious process.

Truth: Your home will sell for whatever the market will bear. To determine the range of value, you simply need to see what similar homes are selling for in your subdivision or neighborhood. Because every home is unique, your home will probably sell for a higher or lower range depending on its condition (See Myth #5 above.) The Bouma Group performs in-depth research in the Multiple Listing Service database to collect information to help you decide where to put the price. It is not an easy process, but it's not mysterious either.


Are you considering making a move? Find out the current value of your home by requesting a Free Market Analysis now!